I spent 14 years of my 18-year professional "Interior Architecture" career working in multinational retail institutions in the domains of Retail Design, Experience Design, Visual Merchandising, and Interior Architecture. With my considerable experience, I design and/or build the most correct store concepts that strongly portray the corporate identity. I employ visual merchandising marketing materials (floor plans, color, lighting, screens, technology, etc.) in the most effective way with holistic design combinations to make them appealing to customers and increase sales in retail stores.
Between 2005 and 2014, I worked as a "Project Coordinator (Store Design)" at BGN , where I was responsible for creating store design concepts for BGN and its sub-brands, updating them according to sales and marketing requirements, concept adaptations for different country cultures, showcase designs, and management of visual merchandising operations. BGN still has online sales/e-commerce as well as 40+ retail stores in Turkey and abroad. I managed on-site 33 projects in Türkiye (7+ projects), France (4 projects), Kazakhstan (1 project), Poland (7 projects), Russia (16 projects), and Ukraine (6 Projects).
Between 2016 and 2021, I worked as the "Retail Marketing & Experience Manager (Team Head)" at Cheil Worldwide, a marketing agency within the Samsung Group that offers services such as advertising, public relations, shopper and experience marketing, sports marketing, digital marketing, and brand communication. I was in charge of the design, implementation, and development of all Samsung stores, sales, and touchpoints, as well as the administration of Samsung HQ retail initiatives and the establishment of Turkey strategies for new product releases.
I ensure that high-quality standards are met by reviewing the interior design concepts that I implement in the stores based on criteria such as current trends, customer expectations and trends, and sectoral developments. I lead the processes under my authority in terms of creativity, quality, timing, and costs, drawing on my experience and skills in material costs, construction activities, and all processes impacting design.